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Most amenity investments depreciate. This one compounds.
A fitness center is worth the most on the day it opens. By year three, it's expected.
A beehive works differently. The longer it runs, the richer the story and the stronger the leasing argument.
A beehive works differently. The longer it runs, the richer the story and the stronger the leasing argument.
A story your leasing team can tell. And keep telling.
In a competitive market, the question every leasing agent needs to answer is: why this building?
A rooftop beehive with a beekeeper your tenants know by name is a specific, memorable answer no building next door can give.
A rooftop beehive with a beekeeper your tenants know by name is a specific, memorable answer no building next door can give.
Honey extraction
Hive visit
Beeswax candle-making
Honey tasting
Beekeeper Q&A
Learning kiosk
Honey extraction
Hive visit
Beeswax candle-making
HOW IT WORKS
Four moving parts.
All handled by us.
From installation to your renewal conversation, here's what we handle.
A tour differentiator that gets stronger every year
Beekeeper visits every three weeks, seasonal workshops, and a honey harvest branded to your building. Tenants stay connected through MyHive between visits.
Ongoing content on a fixed schedule
Every hive visit, harvest, and workshop is a photoshoot, a newsletter story, and a social post. Ready-made promotion templates for every event, month after month.
The honey jar people remember
100 jars per year, labelled with your building's branding. For move-ins, tours, ownership visits, and renewal conversations, something tenants hold onto and associate with the building.
Data for every conversation
Engagement metrics like subscription rates and event attendance for renewal discussions. Biodiversity data and certification credits for sustainability reporting and ownership updates.
BUILT FOR THE WAY YOU LEASE AND MARKET
One program. Every use case covered.
Here's what that looks like in practice.
Leasing tours
A living rooftop amenity with a year of history behind it. Prospects remember the honey jar.
Content and social
Photos, stories, social posts, every month, already scheduled.
"They are visible. They are unexpected. They spark conversation. And they give people a reason to gather that is not transactional."
- Phillip Potts, REM Limited
PR and press
ESRT's bees ran in the New York Times. REM's London program ran in The Guardian.
Renewal and reporting
Subscription and event metrics for tenant renewals. Biodiversity data and certification credits for ownership reporting.
CUSTOMER STORIES
See what other marketing and leasing teams have done with it.
Real programs, real buildings, real results.
Trusted over 2,200+
