Engagement is the strategy
How engagement keeps people around and sets spaces apart
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What this session covered
Budgets are tighter. Programs are being evaluated more closely. Leaders need initiatives that deliver business outcomes, not promises.
This panel shows how three companies turn engagement into something organizations and property teams can actually use - for retention, differentiation, and reporting. This is not about big promises or one-off activations.
It’s about practical, repeatable engagement that shows up in real spaces and real conversations.
Hear from Alvéole, GroBrix, and Green City Growers on programs that:
- Support renewals and give leasing teams real tour examples
- Become scheduled activities tenants actually attend
- Drive repeat participation without added coordination
- Help teams get: attendance reports, marketing photos, quarterly summaries
- Scale across buildings, portfolios and cities
Who should view
- Property managers who need low-lift programs
- Leasing teams who need real tour examples
- Asset managers tracking tenant satisfaction
- Sustainability leaders reporting on engagement
- Workplace teams focused on employee experience
If you’re responsible for participation or retention, this session shows how three teams make these programs work.
Speakers
Guest
Abby Ashley
Business Development Manager at Grobrix
Abby leads U.S. business development for Grobrix, partnering with Green City Growers to bring fully serviced edible green walls into workplaces across Boston and beyond. Working at the intersection of brand, workplace experience, and sustainability, Abby focuses on building thoughtful partnerships and helping organizations create spaces that feel welcoming, human, and genuinely connected.
Guest
Jamie Chavez
Business Development Director at Green City Growers
Jamie Chavez is the Director of Business Development at Green City Growers, where she leads growth and partnerships that bring urban agriculture into commercial and community spaces. With a background in sales and customer success, Jamie helps organizations turn edible gardens into high-impact engagement amenities that support wellness, sustainability, and community building.
Host
Noémie Turcotte
Head of Marketing at Alvéole
As a passionate advocate for sustainability and community engagement, Noemie specializes in bridging the gap between environmental responsibility and business growth. With a proven track record in building teams and scaling brands from the ground up, she focuses on integrating nature-based solutions into commercial real estate strategies. Her approach combines strategic insight with hands-on execution, aiming to create meaningful connections between people and the environment.
